SPO ADS Case Intake System
CASE FILE NO. PENDING · PERSONAL INJURY AD SPEND DIVISION

Every search term your firm pays for is testimony.
Some of it is working against you.

Upload your Google Ads Search Terms report and see, in the next 15 seconds, exactly how much of your budget is being spent on clicks that were never going to become clients — the job seekers, the DIY researchers, the wrong-practice-area searches all bidding at your $80+ CPC.

Nothing leaves your browser No account connection required Free waste score in seconds

Submit Evidence

Upload your CSV to open the case.
📂

Drop your Search Terms CSV here

or click to browse · exported from Google Ads

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Required columns: Search term, Clicks, Cost, Conversions. Match type and Cost/conv. help but aren't required.
Where do I get this CSV from Google Ads?
  1. In Google Ads, open Campaigns → Insights and reports → Search terms (or Keywords → Search terms).
  2. Set the date range — the last 30 to 90 days gives the most reliable read.
  3. Click the download icon and choose CSV.
  4. Drop the downloaded file into the box above. No login, no API access, nothing shared with Google.

Exhibit A — Google Ads Waste Audit

Prepared for Your Firm
Case No. —
Filed —
0 search terms reviewed
WASTE SCORE
0
/ 100
—
Total Spend Analyzed
$0
—
Estimated Wasted Spend
$0
0% of total spend
Low-Intent Click Share
0%
0 clicks
Potential Monthly Savings
$0
if trimmed and reinvested
Finding No. 1

Top 10 wasted-spend searches

The search terms that consumed the most budget while returning zero or unusually low conversions, ranked by cost.

Search termMatch typeClicksCostConversionsFlag
Finding No. 2

Low-intent searches consuming your budget

Grouped by the type of searcher Google matched to your ads — not the client you're paying to reach.

Finding No. 3

Suggested negative keywords

Add these to stop paying for the same non-converting intent again. Click any term to copy it.

Negative keyword terms

Finding No. 4

Expensive keywords, zero conversions

Every dollar here bought impressions and clicks — and not a single lead.

Search termCampaignClicksCostConversions
Next Step

Book your free SPO Ads strategy call

Bring this report to a 20-minute working session. We'll walk through exactly which searches to cut, which to double down on, and what a cleaned-up account could save your firm this quarter — no obligation.

Book Your Free Strategy Call
SPO Ads works with one firm per territory. If a competing firm in your metro is already a client, we'll tell you upfront before the call.
Fee Schedule
I. Ad Spend Waste ScoreInstant, from your CSV
No charge
II. Detailed Advertising AuditFull term-by-term breakdown, trends, call script
$99
III. Campaign CleanupWe rebuild the account structure & negatives
$500–$1,500
IV. SPO Ads ManagementOngoing, for qualified firms
By proposal
Request Filed

Tell us about the firm

We'll review your uploaded numbers before the call so we're not wasting your time with generalities.

  • 20-minute working session, not a sales pitch
  • You'll leave with a written list of terms to cut
  • One firm per territory — we'll confirm availability in your metro
* Required. Submitting opens an email to our intake team with your details and headline numbers attached — nothing is sent automatically.
✅

Your case file is ready to send

Your email client should have opened with the details pre-filled. Send it, and we'll follow up within one business day to schedule your call.